Something In The Water Is Back With Gusto in 2020

The second annual Something In The Water (SITW) festival returns to it’s Virginia Beach location. Organized and curated by Pharrell Williams, the festival is Virginia’s largest, bringing in top names like Chance the Rapper, Post Malone & Migos among many others.

Going back to Pharell’s roots, it’s held on the white sand of Virginia Beach. Festivalgoers can not only expect a star-studded lineup, but also a wide variety of activities. Whether it be a pop-up church service on Sunday morning, a massive balloon sculpture, sponsor-led activities spread around the greater festival area or food and drink tents, SITW has a jam-packed event schedule.

Though only the initial wave of events is announced at the moment, you can stay up to date with festival updates and activities by signing up for updates here.

Artists to Watch

Pharrell & Friends’ set blew away audiences last year with guests including Tyler the Creator, Snoop Dog, Timbaland, Usher and the surprise addition of Jay-Z. The 95 minute set featured a Grammy-esque performances where each of the artists would perform their top hits, oftentimes featuring Pharrell or the slew of other talented artists before passing it onto the next artist. It was the Billboard Hits of the 2000s, live. This year, with the usual suspects back in attendance, this is likely going to yet again be one of the festival’s top sets.

LANY – Coming off a nonstop touring year of 2019 and performances at festivals around the nation, LANY saw his star rapidly rise. Following a brief tour through Asia and North America, he will end this marathon tour with a performance at SITW. His sophomore album, Malibu Nights is a catchy yet heartwrenching capture of his emotions following a brutal breakup with pop starlet Dua Lipa. He also recently released a single “Mean It,” a collaboration with Lauv.

The Head and The Heart – Following a nationwide tour and release of their fourth studio album Living Mirage, Seattle-born The Head and The Heart add a folk-driven balance to the SITW lineup. With older, more folky hits like ‘Rivers and Roads’ to recent, upbeat singles like ‘Honeybee’ The Head and The Heart offer a musical variety with wide appeal.

We expect SITW 2020 to exceed 2019’s iteration.  Act quickly and get your tickets before all GA & VIP ticket tiers sell out.

Ticket Prices

3-Day GA $250

3-Day VIP $600

Ticket Site

Further Reading:

Artist Spotlight: LANY Reveals Heartbreak in Malibu


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